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Personal Patterns represents the different identities and individual qualities of the entrepreneurs of the Eendagszaak, in print and garment.

The Eendagszaak (One-Day Business) is a Cascoland initiative in Amsterdam Nieuw-West, where entrepreneurial locals can try out their business for one day a week. The Eendagszaak has attracted a group of local entrepreneurs who, with varied business models and approaches, are engaged in designing, making, repairing, and selling clothing.

Lena Winterink, multidisciplinary designer, asked the Eendagszaak entrepreneurs, about the objects that are most precious to them. Wedding dresses, family heirlooms and jewellery emerged, each embodying personal stories. Using photos that she took of their objects, and with their stories in mind, Winterink developed a personal digital print for each businesswoman and printed it on fabric.

Each of the patterns belongs to one of the Eendagszaak entrepreneurs, and literally represents a piece of her identity. The entrepeneurs were then asked to design and make a garment with their personal textile; thus, the collection spotlights the designing and dressmaking skills in the Eendagszaak.

The he Dutch word for patterns, ‘patronen’ echoes the French ‘patronnes’, landladies or proprietors; the entrepeneurs who, with their individual strengths and stories, together form the Eendagszaak.

Khadija

“I have always had a very special relationship with my mother. The objects I have chosen strongly remind me of her, but also of myself as a mother. The earrings were a present my mother gave to me and the green on white embroidery I made for my daughter’s engagement.”